7 Reasons Why Your Business Needs Video Services
Your business is only as successful as your marketing strategy. Here are seven reasons why you should add video services to your current platform.
A few years ago, video accounted for almost two-thirds of all internet traffic, which is astounding. What’s even crazier is that by the end of next year, it is estimated that number will be 80%.
So what does that mean for your business? You need video in order to stay in the game.
Right now you might be thinking, “Is this really true? Are videos really that important?” Well, the answer is it is true–and here are 7 reasons why your business needs video services.
Check them out below.
1. Video Helps Your Customers Better Understand Your Product or Service
One of the huge benefits of a brick and mortar location is the ability to sell person to person. In store, you can explain your products or services in depth, using examples and adding a personal touch.
Previously, this was hard to duplicate online with just text. But video totally changes that. This is because video content gives you the chance to explain things in the same way you would face to face.
You can go in depth about a product or service without making your user read pages and pages of text. And you can demonstrate personality, communicate through body language, and utilize humor.
Another benefit is that your potential customers can get a 3D look at your product. This helps them see it from every angle and see a demonstration of how it works, things that photos simply can’t do as well as video. And seeing it in action will help them visualize themselves using it.
2. Video Services Produce Better SEO Rankings
Youtube is now the world’s second largest search engine. And the world’s first largest search engine, Google, owns Youtube.
Remember that the goal of SEO is to increase organic site traffic. Using videos will help you rank higher because you can rank for keywords that you wouldn’t be able to access otherwise.
Many companies have been aware of the power of video services when it comes to SEO for a few years, but not many companies are taking full advantage of this opportunity. Now’s the time to start so that you’ll be ahead of the curve.
Remember that it’s important to make your actual video content relevant to a specific keyword as well as your video title. This will help you rank higher on Google.
And ranking higher on Google means more traffic, the opportunity to generate more sales, and create a remarkable ROI on your video marketing efforts.
3. People Remember Video Content
Studies have found that 80% of people can remember video ads they’ve in the last week online. In other words, video content resonates with a large percentage of people.
And when it comes to marketing, one of your main goals is to stay a the top of your consumer’s mind. Video marketing is a phenomenal way to do this.
When it comes to advertising and marketing, we live in a time where consumers are bombarded with messages every single day. It’s imperative to find a way to stand out. This can be easier said than done, but professional video services are a great way to make that happen.
4. Videos Can Improve Sales
Business websites can have a wide variety of goals. But one of the most common and important ones is to increase sales.
And guess what? Video has been proven to do just that. One study found that consumers are 64% more likely to make a purchase after viewing an online video about a product or service.
Videos are powerful sales tools for many reasons. Here are just a few:
- You can demonstrate features
- You can explain benefits in depth
- As stated earlier, video provides a face-to-face connection with more personality than plain text
If your e-commerce site is stuck in a rut and not producing results like you want, consider utilizing video.
5. Mobile + Video = A Match Made in Heaven
These days, almost everyone has a smartphone. And it’s common knowledge that mobile internet habits are different than internet browsing on a desktop or laptop.
One of the smartest things you can do as a business in 2018 is to adapt to mobile user habits. And one of the best ways to do this is through video services.
It’s important to note some key points about smartphone users when it comes to purchasing:
- They are on the go. They prefer quick information that they can consume quickly. Short product videos can provide this information in a perfect way.
- They often use their phones to investigate before purchasing. Many consumers always check out a company’s website before buying. Some even search for information about your product while in a store. Quick, informative videos can answer their questions in an effective way.
6. It’s Easy to Distribute Video
Gone are the days when a VHS, DVD or a TV commercial were the only ways to get a video to your target customer. The internet has made it possible for anyone to create and share video content.
This means that it’s easier than ever to get your message to your potential customers. Right after a video has been edited and is ready for publication, you can post it to a number of sites like Youtube or Vimeo.
From there, it’s easy to share your content via any of your social media accounts like Facebook, Twitter, or Instagram. You can also embed videos throughout your website and even in blog posts that you can share online as well.
7. Last But Not Least: Sharing and Viral Potential
Another reason you should add videos to your marketing strategy is that people love to share them. In fact, one study found that 92% of mobile video viewers share videos on their social media accounts.
And it has been found that video is shared 1,200% more than both links and text combined. In other words, a catchy video has great potential to be shared on social media and to even go viral.
Think about what that would do for your business!
Now that you’ve gone over these reasons your business needs video services, the next step is to get started.
If you have the equipment and experience, take a stab at creating some videos for your company.
But if you’re like most businesses, it might make more sense to outsource that work. Contact us if you’d like more information about our video services.
We’re here to help!