A digital marketing manager profile is relatively new but has a lot of scope for growth, especially since most businesses today are powered by computers and Internet connectivity. As any other marketing manager, digital marketing manager also entails, generating leads, branding and visibility of the product and services. Optimum utilization of the company resources with the help of a marketing team to achieve set goals is the mainstay of their job. As digital marketing encompasses mobile phones, television, radio and the use of social media, applicants with experience are preferred by employers.

If you’re planning to become a digital marketing manager, getting a master’s level education is one of the first things that you will need to do. Having marketing experience in the digital marketing sector will also stand in good stead when you are applying for a manager’s position. A good knowledge of the financial markets and latest trends is one of the important requirements of this job profile. Individuals with good verbal and written communication skills will do well in this profession.

Job Description

Possessing leadership qualities and the ability to manage a team of marketing executives are some of the basic requirements of the managers profile. A digital manager has to conduct team meetings and clearly chalk out a marketing plan along with the performance parameters. Delegating work to the team members and implementing key performance indicator (KPI) parameters is part of their duties. Arranging team building activities and implementing measures to boost employee morale are some of the other tasks that they have to undertake.

They are in charge of designing and developing e-mail newsletters to create awareness and garner visibility for the organization’s products or services. Updating the organization’s website with the latest news like discounts, new services and changes regarding rates and contact details are some of the managers responsibilities. Using social media channels for brand promotion and reaching out to the client in cyberspace is another task of a marketing manager. They are also required to explore mobile marketing options and send out SMS/MMS to generate leads for the sales team.

Conceptualizing marketing ideas and product launches are some of the interesting things that marketing managers are in charge of. Giving presentation regarding marketing initiatives to internal and external clients is the mainstay of the marketing manager. They also have to initiate search engine marketing (SEM) and pay per click (PPC) strategies to achieve marketing goals. Marketing managers knowledge of search engine optimization (SEO) techniques will also be put to test. Identifying new avenues and opportunities for online marketing are some of the other responsibilities of a marketing manager.

There are several business schools and universities that offer a master’s program in digital marketing or master’s in marketing with a concentration on digital media. One of the basic requirements of getting into a master’s program is having a bachelor’s degree in Internet marketing or related fields. Course work for the master’s program will include SEO, SEM, and PPC basics. Other topics like Web analytics, budget management, and advertising basics will be covered.


The salary ranges from $50,000 to $85,000 per year, plus incentive and bonus. Current economic situation has also affected this job profile but analysts predict better days ahead. National statistics have revealed that an average salary for a digital marketing manager hovers around the $70,000 mark. These numbers are also affected by factors like job location and experience of the candidate. In some cases high salaries which cross the $100,000 mark have also been reported. Geographic location of the job also plays a vital role in deciding the digital marketing manager salary.

The digital marketing manager jobs are expected to rise in the coming years according to business analysts, and individuals with a good understanding of the consumer mentality will do well. The U.S. economy is also showing signs of stabilization, making this an opportune time to enter this field.