Walt Disney World Resort
I had the great privilege of growing up in Tampa, FL just a few hours from Walt Disney World Resort and experiencing the “Magic” at a young age. As I would visit WDW Magic Kingdom I had that same experience of being transported into imaginary worlds by going on rides like Peter Pan and Pirates of The Caribbean. They transported me to a place where imagination was now a reality and where I felt like the hero of each story.
Disney Resorts are a “visit into a world of wondrous ideas, signifying mans achievement. A Step into the Future with predictions of constructive things to come”
“We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.”
“There should be a place where parents and children can have fun together.”
Disney & Star Wars…
So when I heard that Disney bought Star Wars I was excited about the possibilities that could come from such a great alliance. FFWD to today May 4th 2015 everyone is excited about the new movie Star Wars The Force Awakens. To be honest after the last experience of Episode I, a new set of Star Wars movies left me, and a lot of Star Wars Fans bewildered. The reason I’m more excited about this new movie has less to do with plot, bringing back the old gang or special effects in 3D Imax.
The thing that excites me most about this movie is WHO is producing it – Disney. As a grown up (on the outside) having built my own marketing firm it has led me to read and study every great leadership book and business books I can get my hands on to continue to grow. Books like The Disney Way, Creating Magic, and Be Our Guest all tell the story of Disney’s level of excellence and integrity that you don’t get anywhere else in this galaxy. Disney’s attention to detail and their ability to providing a storytelling experience that immerse the “Guest” in that story with sight, sounds, touch, and even smells around WDW. Because of Disney’s philosophy of business and commitment to customer experience that permeates into everything they do, that is going to bring a level of excellence we haven’t experienced since… A long time ago, far far away.