Facebook Marketing Tips That Every Business Should Know
Millions of people love Facebook. This means that it’s a great place to reach out to a lot of people when you need to market something. Let us help your business create a marketing strategy for a social media that fits your target audience.
Make sure to communicate with your facebook fans to understand their needs. If a person takes time to post on your page, make a note of what they said. Alot of successful businesses have got great marketing ideas that they learned from the public. Do not ignore your fans, because you wouldn’t be very in business without them!
One fun thing to do to keep folks coming to your facebook page is to hold Facebook contests. You could throw a photo contest, for instance, with customers using your product in unusual ways. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.
You should keep up with your customers email so you can let them know of fun posts and send them targeted ads. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.
Reply to everything written about your company, be it on your page’s wall or elsewhere on Facebook. This means checking you wall for questions or comments regularly. Make sure to reply to all inquiries or complaints. We can help with our reputation management software that monitors every time your business name is mentioned so you can respond properly and promptly to reviews good or bad.
Take time to answer questions and respond to comments posted on your wall. If a person takes the time to try to reach you, you ought to speak to them. Think of the posts like it’s a phone calls; answer the questions that are asked of you.
Use a contest to build a “buzz” about your brand. Encourage new subscribers by offering discounts or free products. Announce winners on your page and “rinse and repeat” as the shampoo bottle says as necessary.
Everything you put up on Facebook needs to have value. Your fans follow you because they get something of value from your postings, whether it’s a nod towards your best products or early-bird access to the latest sales. Don’t “sell” too much or you could make your followers tired of seeing you pop up in their news feed.
Make sure that all content you publish online is at least linked to from your Facebook. If you write a blog, make sure that new posts appear on Facebook. Connect your Facebook page with your Twitter profile to have your tweets posted to Facebook. We use IFTTT to help with the Domino effect of posting on all forms of social media.
Get fans involved in brand or company decisions. They’ll love to feel so important. Give your followers the power to make some simple decisions. For example, as a blogger, you might ask your audience what types of posts they want from you.
Know when it’s okay to post something about your business when you’re not on your personal Facebook page. Posting your opinion on Facebook profiles that you don’t run can get your page some attention. Make sure your posts get the attention you want. Only post on other pages whenever can positively contribute in some way. Avoid spamming because this will just annoy people.
Make sure your Facebook’s page design is similar to your website’s. For instance, use the same colors in both places. It helps people relate your brand to your page. If it is different, you may puzzle your customers.
Hiding content from people who are not fans is wise if you want visitors to become followers. If you are able to hide part of your page so that only followers are able to view it, then casual visitors are more likely to join up. Just hide a little part of the content, though, since you can lose lots of useful SEO.
Get involved in conversations that are taking place on your own Facebook page. Get your fans talking. Ask questions or start a converstaion dialogue. Once they begin talking, join in and let them know your thoughts. This will show them that you’re human, which will benefit your business.
Don’t post updates that are dull and boring. You may want to talk about things in the news or talk about your personal life, but remember that’s not interesting to all of your followers. Your personal account should be used if you have personal things you want to talk with people about.
Hold contests to keep your page exciting and fun. For instance, have your followers post photographs of themselves with your product. After the contest is over, then you can pick out the winner.
If you do not see any results right away, do not throw in the towel. Marketing success does not happen overnight. Give it enough time to work; once you build up a follower base you will see sales increase from your Facebook marketing efforts.
Put real resources towards your Facebook marketing. Facebook is a huge deal and it will help to expose your company to many people. If you hand over Facebook responsibilities to someone who is overworked already, you will likely get poor results. To get the best results, allocate real resources.
If you’ve got followers and fans that have a emotional connection to your brand, they’ve got real trust in you. This applies to all marketing techniques, including Facebook. Yes, tell them what you barbecued this weekend! Demonstrate your own use of your products so that they are excited about buying it.
It is essential that you work on keeping followers updated via Facebook. Regularly update your page, at least once a day. You want to save the information and put it out in an attractive way. That will make it more effective and likely to be remembered.
Remind your fans of your gratitude every now and then. One way you can do this is to create a limerick about how great your customers are. Another option is to reward their loyalty with coupons, free products or fun giveaways.
Make sure you really understand the purpose of a Facebook page. It shouldn’t be because everyone else has one. Do you want to speak with your customers? Is it a means for them to communicate with you? Using Facebook to get your business to make more sales is quite different than using a page just to work with customers that are already buying from you.
One way to reach other people in your field of interest is with Facebook. For instance, if you do landscaping you can post something that sees if people wish to talk about various landscaping activities. Or you can ask if any pool filter manufacturers will do an interview regarding their newest technology, which can be put on your blog.
As you can now see, the Facebook audience is deep and broad, with millions of diverse users. If you use Facebook to get a marketing message out there, then you may be surprised at how well things go for the product or service you’re marketing. Using the tips you’ve read here will give you a great start.
Stay professional with your words and your tone. While it’s social media, you must remain a business professional. You can carry a casual attitude on your personal page, but keep your business page more professional.
Originally posted 2013-11-27 16:45:32.