SEO for Google places involves optimizing local search tactics to get seen. the new Google search engine indexing involving local search engine preference over link status has left many SEO firms in a panic when clients see they are paying premium SEO and are now much lower in page rank. Yahoo and Bing local are also on the bandwagon with local searches occupying some of the best positions in rank within their algorithm. Local search engine marketing already has free servies which to optimize your local business with.Yelp,Citysearch, Yahoo local, Insiderpages, Yellowpages, healthgrades, vitals, Google places, Judysbook, Angieslist,TripAdvisor ,Edmunds ,Zagats.com Etc. Local Google optimizing starts with listing keywords to your local listing in Google places. Do not over emphasize your major target keywords as Google will only list it for a few days and then drop the listing slowly down. It is a temptation to over zealously list keywords in the title but if you are patient in your local optimization it will list you for many top keywords if you enlist a good strategy between website titles and local listing titles. If you list “SEO Columbia” the term may actually not appear as you are overemphasizing a small term in local search, better “local SEO company Columbia ” Local Google maps is the same service as before and needs to same type of optimization. both video and multimedia all help rank the your local maps site.The links generated from local services and review sites all push your Google places to the forefront of search terms regardless of another website having thousands of links. Social media marketing also coincides with local search and things like facebook places will begin to link local services and businesses to respective first page results.
The link between social networks and Google places is the right way to begin local search engine optimizing. Twitter and facebook and many other social sites are moving to local search as a new way to promote businesses within their huge Google potential as search engines algorithms continue to evolve. this trend in social media meets local marketing will grow in the next few years to dominate many current search keywords. TV and print were the de facto forms of advertising only a decade ago. The coming wave of changes in Google and social media will define marketing strategies for business not just in the future but at this moment. If you use Google places marketing you can save your business a lot of money. the Google service is free and can offer you page one results providing you know how to optimize and keep track on a daily weekly basis your Google places ranking. if you are a law firm and you are paying more than $4000 a month for search terms like ” Personal Injury lawyer Columbia” you are still paying too much. Client leads are still mainly offline referrals for doctors and lawyers, the trick is to seal the deal with potential client trust and referrals with social media and local search reviews and visibility. Google places SEO is contingent on your SEO provider making it a priority in search indexing and not keeping the focus all on traditional SEO. Remember getting page ranking for large search terms is only one aspect of business marketing strategies. Getting real client leads and offline referrals from real clients are the optimal focus.