Every day, people complete an average of 3.5 billion searches on Google. Wouldn’t you like to see your business at the top of the search results?
There are some tricks to improve your SEO ranking and reach the top. For example, if you typed “coffee,” most likely you would find local Starbucks among the first results.
Ranking high on the search engines can help grow your business. Here are some ways for your website to make it to the top and stay there!
Keywords Can Help (And Hurt) Your SEO Ranking
Keywords are what people enter in the search engines, and how they find your site. Think about the topic of your page and then make a list of relevant search terms.
Include key phrases in the content. One vital place is in the first paragraph.
However, don’t overdo it. This can actually hurt your ranking. Keyword stuffing looks unnatural and spammy.
Your first paragraph sets the tone for your page. Create a strong opening that tells readers what to expect from your post.
Quality and Relevant Content
The number one driver of SEO ranking is the quality of content. Engaging, helpful posts will increase traffic.
Target a key phrase for each of your pages. Use this phrase in the opening and closing paragraphs. You should also sprinkle this word two or three more times throughout the content.
Write your page for readers – not for the search engines. You want to sound human and really speak to the user.
Helpful and useful content will draw people’s attention, so they will stay on your site longer. This will lead to higher rankings.
Keep It Fresh
Content is extremely important to your SEO ranking. It needs to be fresh and up-to-date.
If you post regularly, your site remains relevant, and users will return.
Links Are Important
Google looks at both the internal and external links on your site to determine its value.
The anchor text you use for your links is important too. Stay away from “click here,” and use relevant keywords for your links.
Images Do Matter in SEO
Pictures not only look good on pages, but they can also improve your relevancy. Use keywords for your image file name, tag, title, caption, and description.
Make sure your images are sized and formatted appropriately. If they are too large, it will affect your page load time.
Your web page should be well-organized and flow naturally. This will make your content more popular and credible.
Also, check how your site looks on mobile devices. A responsive design can boost your SEO ranking and drive more traffic.
Make It Easier for Customers to Reach You
A Contact page on your website will make your business look more trustworthy to both customers and search engines.
It also ensures a good user experience and can help with customer service, business leads, and sales.
Take Your Business Website to the Next Level
As you see, it’s not that difficult to improve your search engine rankings. Planning and consistency are essential.
Need expert help? Check out our services today to gain a competitive edge and grow your online presence!