When writing the title for the content, follow these basic guidelines:
Content Title or Page Title
The title length should not exceed 72 characters. This will ensure the full title is visible in a search result, increasing the likelihood of a click-through.
The title length should include at least 4 words.
Include the keyword phrase in the title. This will increase the relevancy of your content for that keyword phrase. In addition, the title usually becomes the headline for the SERP, and including the keyword will increase the likelihood of a click-through.
Include a Primary Keyword toward the beginning of your Title to increase the relevancy of the keyword within the search engines’ indexes.
Make Your Content Stand Out
The description will generally be the “snippet” copy for the search result. Depending on the website that hosts your content, the description may also be used as a subhead for a press release, serve as the first paragraph of a web page or be the description â only seen on the SERP. When writing the description for the content, follow these basic guidelines:
The description length should not exceed 165 characters. This will ensure the full description is visible in a search result.
Include the keyword phrase in the description. This will increase the relevancy of your content for that keyword phrase.
Include a Primary Keyword toward the beginning of your Description to increase the relevancy of the keyword within the search engines’ indexes.
Build A Beautiful Body
The body length should be at least 300-600 words, ideally centered on one or two keyword phrase(s).
For keyword density, each keyword or keyword phrase should not represent more than 5.5 % of the total words on the page. Otherwise, the search engine may consider the page to be keyword stuffing.
To give a keyword phrase additional emphasis, bold the first occurrence of the keyword phrase in the first paragraph of body. Including some content in a bulleted list is another way to add emphasis.
Include one hyperlink for every 120 words of body content spread out evenly down the page. For example, 500 words of content should include 5 hyperlinks with approximately each paragraph containing one hyperlink. Be sure not to “spam” or “keyword stuff” your content with a paragraph of keywords linked to the same web page over and over again.
Include a hyperlink at the beginning of the body in order to show prominence.
Ideally, hyperlinks should link to content that is relevant to the keywords, preferably to an interior page of your website, but when linking to another website, link to an interior page. In other words, do not link to a website’s home page if there is an interior page that is more relevant to the keyword phrase.
Domain Authority – represents SEOmoz.org best prediction about how a website will perform in search engine rankings.
External Links – a hyperlink to your website from another website.
Google Insights for Search – included in Scribe Keyword Research, Google Insights for Search is a free service from Google that aims to provide insights into broad search patterns. The Insights for Search map is intended for general analysis of volume patterns.
Google+ – a social network by Google that brings the nuance and richness of real-life sharing to software. Google+ postings are included in Google search results.
Internal Links – a hyperlink to another page on the same website.
Link Difficulty – a numeric value from 0 to 100 indicating the difficulty level in acquiring links to a specific site. The higher the value, the greater the difficulty.