Tip Create a personal email for your readers. Like any other kind of marketing, treating your customers as individuals can make them more likely to respond positively to your message.

Marketing with email is not a very popular topic. If you study email marketing and find out how it can work for you, you’ll appreciate the profits it can bring you over time.

Tip You should not send out emails unless you have the authorization to do so from your customers. If you do not, people will complain of spam and you may lose customers.

If you wish to start e-mail marketing, make sure you have the permission of your recipients to send them messages. If you do not get their permission, you will get a lot of spam complaints and perhaps lose customers all together.

Tip Learn as much as possible about email marketing from different resources. Don’t just check online, but head to your local library or bookstore too.

Educate yourself on everything you can find on the subject of email marketing. Books are available in libraries and online. You should also look into joining a class or a workshop about internet marketing in your area.

Subject Lines

Tip Keep in mind that the goal of email marketing should be to promote and sell your goods. What you want is for every email to entice the reader to buy.

You can use A/B testing to improve the results of your emails’ subject lines. Pick one email then send one half of them with one subject line and the other half of them with a different subject line. You will learn which subject lines have the best open rates and which ones people ignore.

Tip Do not ever send emails to your customers more than one time per week. Your customer base is likely made up of people who are busy and receive many messages each day.

Test your email layouts. The beginning of your emails should include new information and offers. Try to use different formats to find out which ones will work and which ones won’t. Once you have a short list of successful formats, continue to use them. This can help your consumers know what they can expect from your messages and where to find information they need.

Tip Creating brand recognition should be considered when developing your marketing emails. For this reason, try designing a template that incorporates your logo, special fonts, or colors that are on all of your business collateral.

Keep your style and format the same for each email you send out. Stay with the same logo and color scheme in your email. The font you select should be easy to read. With enough exposure to them, your subscribers will come to find your consistent emails distinctive and start paying more attention them. Familiarity counts even more for email promoting campaigns than it does for other businesses.

Tip Graphics can be used in email marketing, but only sparingly. Some modern email clients might automatically revert to a format that doesn’t display images.

In order to ensure that every single customer on your list has given their permission for you to email them, you should have customers opt-in to your list twice before you send the first email. That may appear to be a large amount of effort, but you are guaranteed that the person really wants your emails, which erases the chance that you and your ISP will run into trouble.

Tip Be considerate of your consumers and always ask for their permission before adding them to your company’s email list. Not doing so will anger people, which will result in deleted emails and unsubscribing from your mailing list.

Now, you should have a good idea of how to use email marketing as a means to reach your business goals. Using this powerful advice can result in increased sales and increased profits for your business.

Mathew Rings
CEO & Founder DBL07
Web Design Hawaii,Web Design Columbia SC a web design company focusing on custom website development, web presence management, and mobile website development. @DBL07Consulting