Tip Make sure to email only people you know. When you do a mass mailing to random recipients, they are often received in a spam filter.

In order to be successful, every company must market themselves. Many companies, however, do not take full advantage of the wide array of marketing tools that are available. An e-mail marketing campaign is one of the most effective marketing tools you can use. This article contains some tips and advice to help you better utilize the power of email to market your business.

Tip Don’t contact people via email without permission. Unwanted emails qualify as spams and most people will simply ignore these emails.

Don’t email people that you do not know. Your emails will appear to be spam to those who are unfamiliar with your company. The recipients will be hesitant to accept your mail if they don’t know you, and they may not care about your companies product. Most of the time, sending unsolicited mail is just deleted, or worse, reported. Neither of these outcomes are good for your business.

Tip Choose to install a double opt-in feature to make sure that the person signing up for your emails is truly interested. Although it is an extra step for your customer, you can be more confident that your customer is genuinely interested and it also reduces the risk of trouble with your email provider for spamming.

Don’t flood subscribers with emails pleading with them to buy something. This is not a very effective approach. These kinds of approaches are overused, and can give your emails a spam-like feel. It can cost you customers. Everyone knows you are trying to generate sales, so keep it on a professional level to build a strong relationship with your customers. They’ll respect you for this and will probably purchase from you.

Tip Try using fewer graphics in your email campaign. Many email readers block graphics, causing some people to miss the information which is not available in text format.

Proofread your emails before you send them out. Be certain that your newsletters and emails contain no errors. Prior to message distribution, test email layouts so you know for sure that all the text and elements show up in your preferred way. If you have put any links in your emails, make sure they are able to be clicked.

Subject Lines

Tip Make sure to include an obvious, unsubscribe link. Make sure that this unsubscribe link is clearly visible and not hidden in text somewhere.

You can use A/B testing to improve the results of your emails’ subject lines. Choose an email and use two different subject lines to see what works better. This allows you to determine which subject lines lead to subscribers opening your emails, and which get deleted without a second thought.

Tip You want every email campaign to have feedback that is passive as well as active. Active feedback is rather obvious: ask for opinions and suggestions from your readers.

Make sure you have permission from the subscriber before you send them emails. If you spam your customers you will find that you will never be taken seriously. You could lose customers and get reported for sending unwanted emails.

Tip Your email subscribers are very likely to be reading your emails from a mobile device such as a smartphone. These devices lack the resolution of high end computers, so word count and careful use of graphics becomes very important.

Implementing a successful marketing campaign can be much easier when you know how to use email to your advantage. The secret to increasing your profits is to make personal connections and relationships with potential customers. Use these tips to make your profits go up through e-mail marketing.

Mathew Rings
CEO & Founder DBL07
Web Design Hawaii,Web Design Columbia SC a web design company focusing on custom website development, web presence management, and mobile website development. @DBL07Consulting