Saving Business Cents Makes Sense
In a sea of competing businesses online marketing gives small businesses branding opportunities. Solopreuners, small to mid-size business owners and even large corporations are replacing traditional marketing venues like direct marketing by use of newspaper advertising, bulletin boards, magazine ads, postcards, and cold calling, for the newly improved internet methods found in web 2.0 offerings. It’s no wonder with the number of warm handshakes these businesses receive from their consumers online that small business owners wouldn’t migrate to online offerings.
Now with all generations active online it makes good use of business cents and is business common sense to create online marketing strategies. The recent statistics provided by The Pew Internet and American Life Project Study Survey- December 2008 prove that online advertising is integral to a business’s marketing plan regardless of the age of your target market.
Here is the breakdown of the generations online noted in the study,