Beginners to search engine optimization (SEO) are often overwhelmed by various techniques that have to be applied to make their website a success. In short SEO is the process of enhancing a website’s visibility and creating an online presence through a number of methods.

Here are some useful tips to optimize your website and improve your marketing efforts.


For SEO to be effective, specific keywords and phrases are implemented in articles and blogs. It is of course helpful to have an idea of what words people are searching for. Use appropriate keywords in your title, page header, body of the article, image names and URLs.

Avoid overloading keywords and using too many. A maximum of five keywords should be used for SEO to work well. Keyword stuffing should also be avoided. This refers to the process where the same keywords or phrases are repeated over and over again in a page. It makes your text difficult to read and as a result, it may cause your page to be thrown out of Google.

Title Optimization

Choosing a title that is unique, descriptive and precise is an essential component of SEO. The primary objective of the title is to attract the attention of your target audience. Keep titles short and concise. Search engines such as Google do not really like titles that are too long.

If you can help it, never duplicate titles. Make a concerted effort to always use catchy and original titles.

Content Is King

How often have you heard “content is king”. Content that is well written and informative will help your website to achieve higher search ranking results. It is vital that you make sure that the content is easy to read, engaging and interesting for readers. The aim is ideally for visitors to return to your website on a regular basis.

The content should make sense so that your target audience understands clearly what you are trying to get across. Use simple language and keep your sentences short and simple.

Website Design

The design of your website also plays an important role in SEO. The design of the website has to be attractive, user-friendly and easy to navigate so that customers return to visit it regularly. It therefore makes sense to use a professional to design your website. A professional will know how to implement applications such as title tags, header tags, meta tags, keyword usage and internal links so that your website is search engine friendly.

Backlinks Or Inbound Links

Backlinks, also commonly referred to as inbound links are the foundation of search engine optimization. They are defined as links that point users back to your website. Basically, backlinks are like referrals from your website to other websites. Depending on the number of quality backlinks used will help to increase traffic when someone clicks on your website and thereby gives it more credibility and popularity. Search engines like Google will give more value to backlinks that contain relevant keywords.