Have you noticed that if being located in India, you visit google.com, then you will redirected to google.co.in. And likewise if you are located in some other countries like say United Kingdoms and you try to visit google.com, you will redirected to google.co.uk, which are the country specific domains for India & UK respectively.
This is done partly to make the optimum use of the servers and not load any specific server with undue load. But this can serve other purpose as well. Like lets say, if you have customers in various different countries and you wish to show a different website to people from different countries than that is possible now.
You do not need to have a different domain for each country, a single domain can server the purpose. Lets say you have customers in USA — where the internet speed is high and also in Africa —- where the internet speed is not so good, so if you make a site which is loaded with flash and graphics — it will work very well in USA but not in Africa, where the internet speed is not so good.
So, you can make 2 different versions of your website, one in flash and the other in html. Whenever visitors come in from USA they can be redirected to the flash web design and when visitors come in from Africa they can redirected to HTML web site design. In this way you can keep a single domain and have different versions of your website.
The above can also be applied to develop websites in different languages of the world like English, French, Portugese, Spanish, German, Russian, Italian, Greek, Japenese or even korean. You can have a different website for different language speaking nations under one single domain.
If you wish to implement this facility, follow the procedure below;
1. Geo Location
Subscribe to geo location services or purchase a geo location software which will furnish you with the databse of IP address blocks alloted to different countries in the world. Whenever a user connects to internet, that machine is alloted an IP Address, this IP address will belong to the block which would have been alloted to that specific country. When the user visits your website this IP address is captured and matched with the geo location database and the country of the visitor is decided, and as per that the visitor is redirected either to another website or a another folder on your website itself.
2. Identify target audience
You need to identify, whom you are targetting. Are you designing a website which will differ on languages, or you just want country specific websites ? You can also opt to differ the website based on sensibilities. For Eg. web visitors from India like a website which has rich colors and good effects, while visitors from europe like websites with soft colors and with relevant information.
3. Website Design
You need to design your website by a thorough professional web designer, who understands what you need your website to do and also knows who to integrate the geo location services into your website. The website designer should also be capable of developing a website in different languages and different sensibilities.
4. Popular domain name
You need to select a popular domain name which has an universal appeal, so do not select something in your local language — but spelled in english like www.mauj.com, which might difficult for people around the world to remember, instead opt for a domain name which has universal appeal and that shuold be in english to make it easier to remember.
5. Web Hosting
Choose a good web hosting company, who can support geo location and offer you the required space and bandwidth that is necessary for your website design. Do not always go for cheaper hosts, as you never know, this cheap web hosting company might be just reselling a plan of some other company and the end effect will be that you will lose on to technical support. Select a web hosting company who can provide you atleast 99.99% uptime, is robust, fast & scalable for your future needs.
In this way you can design different websites for different countries or different countries or even different sensibilities. This will have a number of benefits for your web design.
Web Design Temple, is a leading web design company which can design creative and visually appealing websites and also install the geo location services in your web design.We also design websites that rank higher on search engines and bring more business for you.
Originally posted 2014-03-25 12:58:31.