Everything You Need to Know to Dominate Local Search

by Rebecca Churt

local-seo The internet lets you reach billions of people around the globe, but if you’re like many small or local businesses, world domination isn’t really on your radar (not yet, anyway). What makes your business tick is your local community, whether on the town, city, county, or state level.

So with all the choices consumers have nowadays for where to get their products and services, how do you ensure they find your local business first?

You do everything in your power to get your website in the top search engine ranking positions! And luckily, there’s a lot you can do to tip the scales in your website’s favor. From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs).

Why Optimize for Local Search? It’s In the Numbers.

Approximately 3 billion search queries contain local terms every month. (Source: comScore)
70% of online searchers will use local search to find offline businesses. (Source: Kelsey Group)
30% of Google searches are for local information. (Source: HubSpot via Google)
How to Optimize for Local Search on Your Website

1) Invest in content, content, content.

Every new blog post is a new indexed page for your site, a new page on which to target a geographic search phrase, and a new opportunity to get found in the search engine results pages (SERPs). If you’re having trouble coming up with geo-targeted content, consider highlighting customer success stories and case studies.

2) Write about complementary local services.

If you sell screwdrivers, talk about someone in your area who sells screws. It lets you write helpful content about your geographic area in a relevant way so you’re not faced with awkward keyword stuffing that Google’s algorithm punishes. Plus, it builds good will with local businesses that can introduce you to new customers, and possibly result in an inbound link in the future.

3) Optimize the 5 crucial on-page SEO elements.

That means your page title (see image below), URLs, page headers, internal links, and page content should be optimized with keywords. Here’s an example of a page that is well optimized for local search.