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One day you realize that you're losing customers. You hear and read about a growing number of consumers performing buying decisions on mobile phones. Which makes you realize your current website is now out of date. Because you act as your own customer and view your site on your phone. You soon see it's hard to navigate and not as legible as you thought it was. So your option? Hire a web designer who specializes in responsive website design and development.

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Responsive web design is the practice of using a single website and structuring the code to conform to a user's device screen. Do what? OK, so think of it this way. Your website can adjust itself according to any screen size whether if a web visitor sees it on a desktop monitor screen, tablet or mobile phone. This makes it user-friendly in any scenario. Text size can increase from a desktop to phone so it is readable to a set of eyes. Elements like photos or other graphics can disappear between the devices as well to clear up space. When revising an existing website or starting a new one you'll need to consider a couple of things in responsive web design.

First, you want to consider if you really need responsive web design. Typically, the answer would be yes. The reason is that any customer or group of people who wants to consume your information are using multiple, different devices. Devices such as a desktop computer or an iPhone. Responsive web design focuses on screen sizes and the ability to adjust your site to conform to a certain size. Studying your traffic and where they come from will ultimately help you decide whether if responsive web design is needed for your site, or just a novelty.

So what should responsive website design, or RWD, consist of? Let's peer into your navigation menu. A nav menu is your directory of pages within your site. It leads web visitors from page to page of important information. With RWD you should focus on how the navigation works between device screens. A ton of links can get confusing when viewed on mobile. To be user-friendly you'll want to make sure your navigation can be easily adjusted and used by users even when in mobile.

Most websites will contain “call-to-actions”, or CTA's. For instance, your button that leads to a lead generation form or a order page can be highlighted in the area of large image slider when on a regular computer monitor. But then you could adjust how it looks when viewed on a mobile phone which could take on a different appearance or moved to a different area. For example, moving a call-to-action at the very top of your site when it is viewed on mobile is a notable choice. Place important elements that serve a purpose to create a sale or download information in strategic places when viewed on different devices. Making it clear and noticable is your key objective.

Take a great consideration in your images. You may have a site that is viewed on a large screen that consist of heavy images. When it comes to mobile, large or huge filesize images can eat up the load time of a site. Optimize your images and use practices such as flexible images which should decrease in size when viewed on mobile. Other options will be to replace images with smaller filesize version or completely eliminating some or all images when on a phone or tablet.

Pay attention to your text. Font choices and sizes will become a great deal with RWD. As with different browsers phones may also display font type differently from one another. The size of the text may appear small but legible on a computer or laptop screen, but on the phone can double the size so the user may read it easier.

Responsive design is a great way to revise or create a new website. Unlike previous practices RWD involves a good deal of work. As long as you find someone or company to guide you along the way you will be able to accommodate any user based upon their device use. It is recommended you don't stray away from this new level of web design and development as it could be vital for your business or organization.