Every website owner investing resources in Internet marketing wants to know when they will see a payoff. Some online marketing tools can yield fast results while others may take longer.

It is important to consider both the timeline and the return on investment when deciding your online marketing strategy.

Fastest Results

If you are selling a product that has a short lifespan you need fast sales. To do this, consider Pay-Per-Click (PPC) campaigns. PPC campaigns can drive traffic to your website within minutes. It is the fastest results you can expect from online marketing.

The downside is that PPC campaigns can be quite expensive. You are paying for every click to your website from the search engine regardless as to whether or not they convert to a sale.

Some search terms have a low cost per click like $0.10 per click but competitive terms are typically anywhere from $5 to $200 per click or more. This means your PPC campaign can become quite expensive quite quickly.

Social Media & Content Distribution

Social Media Marketing (SMM) is a way to drive targeted traffic to your website. By engaging potential customers on sites like Facebook, MySpace and Twitter you can drive them to your website.

SMM takes time and energy but it is something you can potentially handle in-house which means the only cost associated is the value of your time. Make sure you factor in the value of your time when doing a cost-benefit analysis.

Article and press release distribution is another way to bring targeted traffic to your website. A well-written article or press release that includes a link to your website can bring you targeted traffic. The only costs associated with this are the cost of distribution of the press release and the writing costs, if any.

Search Engine Optimization

Search Engine Optimization (SEO) is a very cost-effective way to bring targeted traffic to your site but it also is one of the slower ways. Typically SEO is part of a long-term online marketing plan.

SEO includes a series of tools and strategies that when implemented will help your site rank higher in search results on the search engines. It can take several months or longer before your website starts to rank better though SEO, but once you do there is no cost per click.

Analyze your options and associated costs and you can determine your best short-term and long-term Internet marketing strategy.

Every website owner investing resources in Internet marketing wants to know when they will see a payoff. Some online marketing tools can yield fast results while others may take longer.

It is important to consider both the timeline and the return on investment when deciding your online marketing strategy.

Fastest Results

If you are selling a product that has a short lifespan you need fast sales. To do this, consider Pay-Per-Click (PPC) campaigns. PPC campaigns can drive traffic to your website within minutes. It is the fastest results you can expect from online marketing.

The downside is that PPC campaigns can be quite expensive. You are paying for every click to your website from the search engine regardless as to whether or not they convert to a sale.

Some search terms have a low cost per click like $0.10 per click but competitive terms are typically anywhere from $5 to $200 per click or more. This means your PPC campaign can become quite expensive quite quickly.

Social Media & Content Distribution

Social Media Marketing (SMM) is a way to drive targeted traffic to your website. By engaging potential customers on sites like Facebook, MySpace and Twitter you can drive them to your website.

SMM takes time and energy but it is something you can potentially handle in-house which means the only cost associated is the value of your time. Make sure you factor in the value of your time when doing a cost-benefit analysis.

Article and press release distribution is another way to bring targeted traffic to your website. A well-written article or press release that includes a link to your website can bring you targeted traffic. The only costs associated with this are the cost of distribution of the press release and the writing costs, if any.

Search Engine Optimization

Search Engine Optimization (SEO) is a very cost-effective way to bring targeted traffic to your site but it also is one of the slower ways. Typically SEO is part of a long-term online marketing plan.

SEO includes a series of tools and strategies that when implemented will help your site rank higher in search results on the search engines. It can take several months or longer before your website starts to rank better though SEO, but once you do there is no cost per click.

Analyze your options and associated costs and you can determine your best short-term and long-term Internet marketing strategy.

By | 2014-02-01T20:24:10-05:00 February 1st, 2014|blogging, Social Media Marketing SMM|Comments Off on What To know About Internet Marketing Timelines